Do you remember the kid’s book “Caps For Sale”?  It is about the peddler who wears all these hats and sells them.  It is what I think about when I give a speech.

Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats.

We are chief salespeople, head buyers, advertising and marketing executives, merchandising experts… and we often change the toilet paper and sometimes are the only ones to notice that the light bulbs are out.

Afterwards, people always come up to me to comment on how true that description is.

The truth gets the biggest reaction.
“You are wearing about 37 hats – and it isn’t a good look on you,” I say.
Truth gets the biggest laugh.

You have to choose to take them all off.
Then put them on one at a time and look in the mirror.

Decide which ones you WANT to wear.

Decide which ones look good on you – and which look better on others in your store.

You can tell the hats that look best on you because you ENJOY wearing them.  You are doing your favorite things when you have those hats on.
We are gifted by God with unique abilities and we are most successful and beautiful when we are performing them.

Time for truth here.
The things that you aren’t good at – those hats are ugly on you.  They are.
Get help.  From your team in your store or using outside experts. We can help or point you to others who will.  When you give up wearing those ugly lookin’ hats, those jobs get done better.

You already know what you are good at.
Just do that.  Start now.
EVERYONE benefits from your CHOICE.

Your raving fans will benefit from it…which means your sales will too.

Truth gets the biggest results.
The beauty of our RetailMavens Profit Academy program is that we give you the tools…the step by step process for each of the hats you wear.  So you can also make sure that others are trained well to wear a different hat! Or you can work with our mavens one on one to get faster results.  Or you can work with someone else – all I care about is that you take a look in the mirror and be honest with yourself.

Decide which hats you want to keep and which to give away.

Wearing the right hat gives you the right look to get you the results you want.

That is what I want for you…more profit and better sleep.

Let’s do it together.